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Packaging Action Network

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A pre-competitive coalition of brands, retailers, and distributors to advance packaging and climate action.
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500+ Brands Catalyzing Real Change

The Packaging Action Network (PAN) is a pre-competitive collaboration empowering CPG brands with the tools to turn sustainability goals into measurable packaging impact. Led by Naturally Network, UNFI, rePurpose Global, Planet FWD, Thrive Market, and Grove Collaborative, PAN unites brands, retailers, and distributors to harmonize efforts, share data-driven insights, and reward real, measurable sustainability action. 

 

Two Pillars Of Action

PAN focuses on two areas where growing CPG brands can make the biggest difference in packaging sustainability—Plastic Action and Climate Action.
We start with clear launch goals and aim to evolve them as members progress and regulations.

The four PAN goals for 2026 were developed through extensive input from brands, retailers, and sustainability experts to create a harmonized roadmap for packaging progress across the CPG industry.

Plastic Action

Everything your brand does to create less plastic waste — from right-sizing and redesign to increasing PCR content and financing verified recovery initiatives.

Goal 1: Measure your plastic packaging footprint annually, starting with 2025.

Goal 2: Mitigate your plastic packaging footprint, contributing to PAN's collective annual goal of preventing 20 million lbs of plastic waste in 2026.

 

Climate Action

A practical pathway to cut total company emissions (Scopes 1, 2, and relevant 3)—including, but not limited to, packaging. Levers include energy and fuel choices, supplier engagement, materials and design, and end-of-life.

Goal 1: Measure your baseline carbon emissions.

Goal 2: Reduce your carbon emissions by committing to science-aligned reduction targets, with interim milestones beginning 2026.

 

Q4 2025

Current-Quarter Rewards

We've gathered exclusive rewards from retailers, distributors, and industry coalitions to incentivize brands making meaningful strides in sustainable packaging. From shopper marketing discounts to special retail media campaigns—and much more—taking action on sustainability now comes with tangible benefits.

Submit progress against any of our 4 goals to achieve quarterly rewards.

Grove-Collaborative

 

1. LinkedIn Monthly Brand Roundup:
Get your brand in front of Grove's audience with a polished LinkedIn roundup—logo in the creative, brand tag in copy, and credibility for taking real action.

2. Quarterly Buyer Category Meetings: Land time with Grove buyers. Get feedback on product fit, packaging, and certifications to accelerate your path to shelf.

3. Hero Email Feature Spotlight: Be the headline. A hero-module feature with your logo, blurb and a direct link to position your brand as a sustainability leader to Grove's engaged community. 

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1. Thrive LinkedIn Brand Roundup: Earn social proof on Thrive's LinkedIn. Your product is highlighted with a brand tag to spark discovery and attention.

2. Instagram Feature Post: Instagram spotlight for quick movers. Showcase your milestone and tap Thrive's community too boost awareness and trust.

3. Email spotlight feature: Share your carbon progress in a targeted email feature- perfect for brands that measured CO2 and set reduction targets.

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1. UNFI Climate Action Partner Badge: Earn UNFI's Climate Action Partner badge when you take action through PAN. Signal credibility to buyers and customers across the UNFI network. Available to brands distributed through UNFI.

2. UNFI Monthly Specials - Full Page Supplier Feature: Spotlight your brand with a full-page feature in UNFI's Monthly Specials. Get premium exposure to retail buyers and category managers. Placement subject to editorial calendar and available slots.

 

Exclusive Discounts from Supporters

 
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Member discount on packaging sustainability platform

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Member discount on decarbonization platform

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Stay in the Loop

Upcoming Events

Measure Better PAN Bootcamp